In a world where identity is everything, it is more critical than ever for brands to know how package themselves for their audience. In marketing, we learn how to effectively analyze, predict, and shape consumer reactions in specific industry landscapes. In addition, we will develop an important tool box of professional skills to assist in marketing ourselves in a business environment.
Meet the Chairs

Michelle Lin

Marketing Chair

Hello! My name is Michelle Lin, and I'm a second year studying Data Science and Economics. In my free time, I enjoy hanging out with my friends, going on food adventures, and exploring the Bay Area!

Grace Chi

Marketing Chair

Hello! My name is Grace, and I am a second year looking to major in Economics. My background in art provides me with a creative eye that translates well to my passion for marketing when coming up with out of the box strategies. Beyond academics, you can find me exploring the streets of Berkeley or sketching in some corner at Peet’s.